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Never Look At The Sun

Director Baloji
Choreographer Élodie Paul & Windy Pamba
France 2019
5 minutes
English
Congolese-Belgian director Baloji explores the practice of skin lightening in black communities.

Synopsis

Using his trademark assemblage of esoteric costume and visual metaphors, Congolese-Belgian hitmaker and filmmaker Baloji explores the practice of skin lightening in black communities. Euphemistically described as ‘brightening’ or ‘toning’, skin bleaching takes many innocuous forms, such as creams, buffs and soaps to deal with hyperpigmentation, but is more often used by women to emulate Eurocentric beauty standards.

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Using his trademark assemblage of esoteric costume and visual metaphors, Congolese-Belgian hitmaker and filmmaker Baloji explores the practice of skin lightening in black communities. Euphemistically described as ‘brightening’ or ‘toning’, skin bleaching takes many innocuous forms, such as creams, buffs and soaps to deal with hyperpigmentation, but is more often used by women to emulate Eurocentric beauty standards.

Full credits

Section
Breaking the Chains
Director
Baloji
Choreographer
Élodie Paul & Windy Pamba
Production countries
France
Production year
2019
Duration
5 minutes
Producer
Cadence Films
Website
https://baloji.com/

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